Why Doctors Should Start Blogging
When we take a look at the scenario of around ten years ago, blogging was an exercise usually attempted by pop culture enthusiasts, political critics, and online diary essayists. Today, it’s crucial for any industry. Creating blog posts bestows a healthcare website more recognition, more content and more prospects of being found by interested patients. There is ample data that proves that blogging adds strength to the healthcare sector. Let us start from the base! – Why doctors should start blogging
What exactly is blogging?
A blog (or weblog) is an online bulletin or informative website exhibiting information in the reverse chronological decree, with the latest posts emerging at the top. It is a forum where a writer or a group of columnists share their perspectives on an individual topic. The main motive behind starting a blog is to get connected to a suitable audience. Another one is to stimulate your traffic and send quality leads to your profession.
We recommend healthcare practices follow these 5 tips to optimize their investment in social media, especially amidst the evolving COVID-19 pandemic.
There is some debate out there as to whether blogging is important for the healthcare sector and should doctors and specialists start their blog?
Some doctors blog and have shared their experiences. Doctors who blog say they do so for several reasons: to educate and inform patients, to promote their methods, and to humanize themselves.
There are a plethora of reasons for a doctor to dig in his/ her hands on blogging. Here we’ve listed out some of those reasons.
1) Reach out to the world
Being a doctor doesn’t confine you to treat into the geographical limitations. By using the power of the Internet, you can explore the World and practice your profession in any part of the World. Reach out to the world by using your blog and showcase your knowledge and skills.
2) Get inspiration
Writing your heart out will, first of all, inspire yourself. Being passionate about your profession will compel you to share your experiences with your blog world. Doctors can easily share their stories and incidences and help someone indirectly by their professional ordeals.
3) The Power to educate
The courage to educate establishes a win-win situation for all involved. Both the reader and the doctor get the dose of learning. Of course, an Internet reader has to ascertain, weigh and contemplate a writer’s motive and conflicts when going over a blog. But these observations are normal when reading anything.
For example, a dentist can exemplify the correct way of taking care of teeth after a root canal treatment in his blog. The readers are going to trust his knowledge and will get benefitted from the same.
4) For a better mankind
It’s a bit, Gooey, I know. But it’s the truth. As a whole, medics are insanely competitive. Many of them measure their self-worth in how much they can help people. Writing and publishing can also be a way of helping society. One doctor cannot treat the whole world but can put his knowledge into words and let the whole world get benefit from it.
For example, a doctor likes to write about the contradiction of being a heart specialist. He mentions in his blog the lifestyle changes that ought to be made to prevent any heart-related problems. He writes about the petty mistakes people make which leads them into the pools of hazardous diseases.
5) Let’s call it an archive
In the old days, specialists penned down their notes in literal notebooks. These meticulous notes barely helped anyone other than the writer. Some of the doctor’s epic notes from training is now a pile of collect dust in the basement. Social media has modified and broadened the usefulness of these notes.
These notes can become a part of a blog which can be a guiding lamp for the upcoming doctors and specialists.
6) Build trust
This is important when in the field of medicine. As a doctor blogger, when you blog down your systems and methods, people get to know the real you. They get to know your methods and systems and they automatically gain trust in your ways. The more you can showcase that you are well acquainted in your area of specialization, the more likely your patients will trust you with what they need.
7) Develop better patient relationships
Blogs provide another basis to deepen the relationship with your patients. By engaging promptly on your website, your patients can get to know your treatments or your methods from the comfort of your online blogging base.
This is helpful. Build trust by delivering a source of knowledge. Patients like to be educated and comprehend that you are the one instructing them.
Besides, just as on your other social media platforms, respond to comments and interact with your patients. If they have concerns about the treatment or topic you are talking about, respond to them directly on your website. Unlike many social media platforms, a blog is generally searchable on your site. Your website comments will last longer than the comments on Twitter or a Facebook post. Other patients will see your interactions too.
8) Blogging is time-consuming, but can also save your time.
Doctor bloggers found that blogging benefited patients and saved their time in the examining rooms because they could answer basic questions such as “What are the sources of vitamin D?” by referring their patients to some of the related blog posts they’ve written previously.
But what about the amount of time it takes to write a blog? Some doctors share their workload with other doctors and staff, while others pay a ghostwriter. And once they’ve built up a pile of content, they can go back to their previous blogs and update or change them instead of writing brand-new blogs every time.
Well, With growth potential like that, every doctor must be blogging, right? Well, that’s not the case.
What can be the reasons that many doctors aren’t into blogging?.
These outcomes bring to light the overarching difficulty with blogging: It’s time-consuming. It’s particularly taxing for healthcare professionals who, despite their intention to deliver an improved patient experience, prefer to focus on care, not publishing.
Let’s take a look at the solutions. – Why doctors should start blogging
1) Be specific
Jot down about certain services you offer, not common healthcare content.
This will fascinate more skilled visitors to your website, sufferers more likely to be curious about the services and care your procedure delivers.
2) Respond to regional demand.
If the patients near your geographic area tend to need or favour a specific healthcare service that you offer, write about it. You’ll be showcasing and marketing your method more effectively just by conversing with a larger pool of potential patients.
Think about the relevant questions patients ask you most frequently.
Then, answer those issues in blog posts or maybe create an FAQ, knowing that if your existing patients want the answers, so do your future patients.
When a doctor is striving to enhance his or her online stature or captivate new patients, blogging is usually considered a useful tool. Several studies have demonstrated that blogging is one of the best ways of showcasing your skill.
So if you are toiling hard on getting your marketing strategy sorted out, blogging is one of the best ways of helping your current patients and reaching out to future ones.